How To Use SEO For Your Business


SEO is quickly becoming the number one digital marketing strategy. What does SEO stand for? Search Engine Optimization. What does that mean? In short, it means getting your website to rank at the top of search engines such as Google, Yahoo, and Bing. It also includes strategies for conversion to ensure that the traffic that you are getting to your website is turning into customers or clients. What does it entail? Depending on the type of search engine optimization that you or your service provider takes part in, SEO can include a lot of different strategies.

Additionally, depending on the competition involved in your niche, SEO could involve a lot of work, or just a little work. A DUI lawyer, for a example, is a highly competitive niche. In any given area, there are a number of DUI lawyers competing for the same clients. The competition is only getting heavier as law enforcement officers crack down on drunk driving and more lawyers are choosing to practice in the DUI field.

1.    Use on-page optimization to increase the relevance of your site and inform search engines of what your site is about and what kinds of products or services your company offers. To do your on-page SEO correctly, you must do some research on specific keywords and related keywords that will help you tell the search engines what you are all about. Additionally, you must use tags, titles, and links to provide further information and guide search engines through your website.

SEO Explained

2.    Use off-page optimization to show search engines what other people and companies think of your company. The anchor text and links from social media and other websites are imperative in determining what search engines think your website is about and what people think of your company. To make sure that your website rises in the rankings, you should look into ways of getting positive reviews and keyword-specific anchor text going to your site.

3.    You can use PPC advertising to increase the traffic to your site inorganically. This is a little different because it is something you will continue to have to pay for, but at times, it can be worth it. Using PPC can help you determine which keywords are best for getting people to go to your site and convert into paying customers or clients.

4.    Take advantage of using a sitemap.  A sitemap helps Google to understand your website, and the pages that are located on the entire domain.  By having a sitemap, you are creating a clear path for the search engines to use to scan your site.  Without this sitemap, Google will need to rely on internal links which can be difficult to find at times.

5.     Utilize Web 2.0’s – Social media is such a huge part of everything we do, and taking advantage of websites like Facebook, Twitter, and YouTube have become the norm for most businesses.  What most don’t take advantage of are the other high performing properties that are available.  Weebly is a great property that allows you to build real websites, that are searched and indexed by the Search Engines.  This Weebly site for example, which is focused on Golf Packages In Ocean City Maryland is a small, four page website, but can produce a significant amount of optimized traffic for the owner.

6.     YouTube will generate more traffic for you than Bing and Yahoo combined, if you know what you are doing.  You can search online for anything, and there is a video related to it.  If you want to know how to travel on a budget, there is a video for that.  Maybe you want to learn how to do SEO, you will find countless videos on that subject.  If you want to learn how to eat crabs, you will find a video on that as well.   It doesn’t matter the subject, you will find it on YouTube.  Your business needs to take advantage of this social property.